Tia started with a simple, frustrating truth: in London, looking after yourself has become a luxury. A gel manicure. A blow-dry before an interview. A massage after a brutal week. For most young women earning a normal salary, these aren't little treats anymore — they're line items you have to justify, or skip. At the same time, just a few streets away, nail technicians and salon staff were sitting in empty chairs on Monday mornings and quiet Tuesday afternoons, wages ticking away with no one walking through the door.

That gap — women priced out, salons priced empty — didn't make sense to us. So we built Tia: a marketplace that turns those quiet hours into an opportunity for everyone. Salons fill the seats that would otherwise sit empty. Women get the self-care they've been putting off, at a price that actually fits their life.